Big C Foundation Founded in 2021 by visionary entrepreneur and philanthropist Amb. Dr. Aforjama Joachim, the Big C Foundation has emerged as a driving force for social change, youth empowerment, and community development in Nigeria and beyond.
As the humanitarian arm of Big C Holdings, the foundation is deeply rooted in the belief that true success lies in giving back and transforming lives. For Dr. Joachim, this isn’t just another corporate social responsibility project—it’s a divine calling.
“This foundation is a divine inspiration from God to touch people’s lives,” says Joachim, whose lifelong passion for philanthropy is now channeled through structured programs that impact real people every day.
Empowering Communities, One Life at a Time
Big C Foundation is dedicated to uplifting vulnerable communities, especially in underrepresented areas, through targeted outreach programs. Its core initiatives focus on:
- Youth Development & Drug Prevention
- Food Security & Family Support
- Sports & Wellness Engagement
- Education & Skills Empowerment
Among its standout programs is the Annual Aniocha Outreach, held every December 24th, a tradition Joachim has sustained for over a decade. Each year, hundreds of families receive food items like yam and rice, allowing them to celebrate Christmas with dignity, joy, and a renewed sense of hope.
“Giving is not just about material things—it’s about restoring dignity and reminding people they are not alone,” Joachim affirms.
Championing Youth & Healthy Lifestyles
Understanding the challenges facing young people, particularly drug abuse and unemployment, Big C Foundation runs empowerment-focused initiatives including:
- Fitness activities and community games
- Health and wellness education
- Positive lifestyle mentorship programs
“Our youth are our future. We must guide them toward responsibility, excellence, and purposeful living,” emphasizes Joachim.
By encouraging mental and physical wellness, the foundation instills a sense of identity, discipline, and direction in the lives of young people.
Sports as a Vehicle for Empowerment
In alignment with its youth-focused mission, Big C Foundation is a proud sponsor of the Lagos Marathon. Sports, as the foundation believes, is more than just recreation—it’s a path to discipline, resilience, and opportunity.
The foundation continues to invest in activities that engage youth positively, offering them platforms to develop, compete, and grow.
A Vision That Transcends Generations
Dr. Aforjama Joachim envisions Big C Foundation not just as a charitable effort, but as a lasting legacy—a beacon that will continue to serve communities and transform lives for generations to come.
“I want to build something that will outlive me—a legacy that keeps giving and uplifting even after I’m gone,” he reflects.
Conclusion
Today, the Big C Foundation stands as a powerful testament to what strategic philanthropy and purpose-driven leadership can achieve. From grassroots outreach to youth empowerment, it continues to inspire hope, amplify impact, and set new standards for compassionate leadership in Nigeria’s nonprofit and development space.
